Certificate in Digital Marketing Level 2 (SKI26S002)

Curriculum area: Employability

Number of weeks: 11
Delivery type: Online
Venue: Online Delivery
Free Course

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About the course

Social Media for Business Section 1: Understanding the range of social media platforms available for use by business Section 2: Knowing how to use social media platforms to engage an audience Section 3: Understanding the role of social media in building brand reputation. Email as a Promotional Tool for Business Section 1: Understanding how email campaigns can help businesses reach and engage their audience Section 2: Planning an email campaign Section 3: Understanding the role of data protection regulations when implementing email campaigns. Digital Marketing Review Section 1: Understanding the role of digital marketing Section 2: Knowing how to review the effectiveness of digital marketing Section 3: Knowing how to use outcomes of digital marketing effectiveness reviews. Understanding Search Engine Optimisation for Business Section 1: Understanding the principles of Search Engine Optimisation (SEO) Section 2: Knowing how Search Engine Optimisation benefits business Section 3: Knowing how to use Search Engine Optimisation to benefit a business. Digital Marketing for Business Section 1: Understanding the role of digital marketing in business Section 2: Understanding how digital promotion is achieved Section 3: Producing a plan to promote a business through digital channels Section 4: Knowing how to use online presence to raise funds and cut costs.