Certificate in Digital Marketing Level 2 (SKI24S020)

Employability

We're not taking online enrolments for this offering at the moment, contact your local centre using the details below for more information

Mode of attendance: Flexible

Number of weeks: 10

Venue: Online Delivery

Free Course

About the course:

Social Media for Business

Section 1: Understanding the range of social media platforms available for use by business

Section 2: Knowing how to use social media platforms to engage an audience

Section 3: Understanding the role of social media in building brand reputation.

Email as a Promotional Tool for Business

Section 1: Understanding how email campaigns can help businesses reach and engage their audience

Section 2: Planning an email campaign

Section 3: Understanding the role of data protection regulations when implementing email campaigns.

Digital Marketing Review

Section 1: Understanding the role of digital marketing

Section 2: Knowing how to review the effectiveness of digital marketing

Section 3: Knowing how to use outcomes of digital marketing effectiveness reviews.

Understanding Search Engine Optimisation for Business

Section 1: Understanding the principles of Search Engine Optimisation (SEO)

Section 2: Knowing how Search Engine Optimisation benefits business

Section 3: Knowing how to use Search Engine Optimisation to benefit a business.

Digital Marketing for Business

Section 1: Understanding the role of digital marketing in business

Section 2: Understanding how digital promotion is achieved

Section 3: Producing a plan to promote a business through digital channels

Section 4: Knowing how to use online presence to raise funds and cut costs.

How will the course be delivered?

Online distance learning through the EQUAL platform, online learning resources with feedback from an assessor

What do I need to bring?

Laptop/PC

What are the entry requirements?

19+, no formal entry requirements

What can I do next?

Successful learners can progress to other qualifications such as:
• Level 3 Award in Marketing Principles
• Level 3 Certificate in Marketing
• Level 3 Certificate/Diploma in IT User Skills.
• Level 3 Diploma in Digital Marketing
• Level 3 Diploma in business Administration
• Level 4 Business Management. Learners can also progress to a relevant Skills Boot camp in Digital Marketing.

How well am I doing?

Feedback after every learner submission from an assessor, focusing on strengths, areas for development and next steps. Grading is pass or refer with no fails.

Enquiries

Centre: The Skills Network
Email address: sales@theskillsnetwork.com